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Brand Recognition

A brand will be one of the most important assets to an organisation. At Hynes Legal, we understand the fundamental link between a brand and the reputation and credibility of an organisation. The use or misuse of a brand can result in significant harm to the organisation. Managing an organisation's brand is about risk management of its reputation and the serious financial consequences that can flow from damage to an organisation’s reputation.

We can help you to protect your brand through:

  • securing ownership of brands and logos;
  • brand protection strategies, including trademarks;
  • monitoring use of the brand;
  • licences and contracts involving brand use;
  • copyright in logos;
  • domain names;
  • advice on passing off, misleading and deceptive conduct and infringement; and
  • enforcement and dispute resolution.